In the 1970s, the only interest was to cover the limits of the genitals, and the thong is a sign of resistance.
It is during this period that it acquires a new meaning and becomes a symbol of rebellion in times of military dictatorship. Ney Matogrosso brings back the indigenous thong in his group Secos e Molhados, at the same time that the Dzi Croquettes scandalize on stage wearing the item in 1972. A year later, Caetano Veloso puts the groin in the foreground on the cover of the album Araçá Azul (1973). This is where the path to extreme minimalism begins, which culminates in the thong through the Austrian-American Rudi Gernreich in 1974 — this embryo of the genital cover called 'The Thong' was designed for both girls and boys.
