Privacy Policy

Privacy Policy

Last updated: August 2026

PEACH BEACHWEAR, registered under CNPJ No. 55.827.439/0001-84, values the privacy and security of the personal data of its customers, visitors, partners, and users of peachsalvador.com.br.

This Privacy Policy explains which data may be collected, why it is used, with whom it may be shared, and what rights data subjects have under Brazil’s General Data Protection Law — LGPD.

1. Who is responsible for your data?

PEACH BEACHWEAR is responsible for processing the personal data collected through the website, customer service channels, and purchases made in the store.

For questions or requests related to privacy, contact us:

Email: [email protected]
WhatsApp: +55 (71) 99211-8560

2. What data may we collect?

We may collect:

  • Full name;
  • CPF or CNPJ, when required for purchases or invoices;
  • Email address;
  • Phone number;
  • Billing and delivery address;
  • Information about orders, payments, exchanges, and returns;
  • Messages sent by WhatsApp, email, or forms;
  • IP address, device, browser, and pages visited;
  • Information collected through cookies and similar technologies.

We do not request sensitive personal data to process purchases on the website.

3. How do we use your data?

Your data may be used to:

  • Process, confirm, and deliver orders;
  • Issue invoices;
  • Process payments;
  • Calculate shipping costs and delivery times;
  • Respond to questions, exchanges, and returns;
  • Send information related to your order;
  • Prevent fraud and improve store security;
  • Improve the website, products, and browsing experience;
  • Send marketing communications when authorized or permitted by law;
  • Comply with legal and regulatory obligations;
  • Exercise or defend legal rights.

Data may be processed based on contract performance, legal obligations, legitimate interest, or the data subject’s consent, depending on the purpose.

4. Sharing of personal data

PEACH may share necessary data with companies that assist in operating the store, including:

  • E-commerce platforms;
  • Payment providers;
  • Carriers and logistics operators;
  • Hosting and technology providers;
  • Security and fraud-prevention services;
  • Customer service and communication services;
  • Analytics, advertising, and marketing tools, when applicable.

Data will only be shared when necessary for the purposes described in this Policy or to comply with legal obligations.

PEACH does not sell personal data.

5. International data transfers

Some technology, payment, hosting, customer service, or marketing providers may be located outside Brazil. When international transfers occur, PEACH will seek to adopt the measures required by applicable law to protect personal data.

6. Cookies and similar technologies

The website may use cookies to:

  • Ensure that the store functions properly;
  • Keep products in your shopping cart;
  • Remember browsing preferences;
  • Measure audience and performance;
  • Improve the user experience;
  • Evaluate advertising campaigns, when applicable.

You can control or block cookies through your browser settings. Disabling certain cookies may affect some website features.

7. How long do we keep your data?

Data will be stored for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve possible disputes, and exercise legal rights.

When data is no longer necessary, it may be deleted or anonymized, unless its retention is authorized or required by law.

8. Data security

PEACH adopts reasonable technical and administrative measures to protect personal data against unauthorized access, loss, alteration, disclosure, or destruction.

Although we take appropriate precautions, no data transmission or storage system is completely secure. If you identify any situation that may compromise your data, please contact us immediately.

9. Data subject rights

As provided by the LGPD, data subjects may request:

  • Confirmation of whether their data is being processed;
  • Access to their personal data;
  • Correction of incomplete, inaccurate, or outdated data;
  • Anonymization, blocking, or deletion of unnecessary data;
  • Information about data sharing;
  • Withdrawal of consent;
  • Deletion of data processed based on consent, when applicable;
  • Data portability, subject to the rules of the competent authority;
  • Review of decisions made exclusively through automated processing, when applicable.

Requests should be sent to [email protected]. We may request information to confirm the identity of the data subject and prevent unauthorized access to personal data.

10. Children and teenagers

The website is not specifically directed at children. We do not intentionally request children’s personal data without the legally required authorization.

If a parent or legal guardian identifies that a child or teenager has provided personal data improperly, they should contact us so that the situation can be assessed and, when applicable, the data can be deleted.

11. Links to other websites

The website may contain links to third-party pages, such as social networks, payment services, or carriers. PEACH is not responsible for the privacy practices of those websites. We recommend that users review their respective privacy policies before providing personal data.

12. Changes to this Policy

This Policy may be updated to reflect changes in legislation, the services we use, or PEACH’s practices.

The most recent version will always be available on this page, together with its update date.

13. Contact

For questions, requests, or complaints related to the processing of personal data, contact us:

Email: [email protected]
WhatsApp: +55 (71) 99211-8560